This page is designed to guide you in starting your own astrotourism initiative, supported by resources that complement each step. We hope these tools and guidelines will help you launch a successful and sustainable astrotourism experience that benefits your community.
Step-by-Step Guide to Starting Your Own Astrotourism Initiative
1. Identify Your Location & Unique Selling Point (USP)
- Assess night sky quality using tools like Light Pollution Map
- Highlight features: dark skies, culture, nature, heritage
- Involve local community in storytelling and planning
2. Explore Your Target Audience
- Identify your audience: schools, tourists, amateur astronomers
- Consider accessibility, infrastructure, and needs
3. Design Your Astrotourism Experience
- Stargazing sessions and star parties
- Dark sky storytelling and guided night walks
- Solar telescope demos, astrophotography, or cultural sky lore
4. Build Partnerships
- Work with local tourism boards, traditional leaders, guides
- Partner with schools, observatories, and hospitality providers
5. Develop Your Business/Project Model
- Decide on your model: community co-op, social enterprise, or business
- Explore funding: grants, donations, or ticketed events
6. Plan Your Equipment & Setup
- Start small: telescope, binoculars, red lights, laser pointer
- Add-ons: seating, star maps, projector, or solar scope
7. Market Your Initiative
- Create a simple website or social media presence
- Use platforms like TripAdvisor, Airbnb Experiences, and local directories
- Share stories through videos, blogs, and testimonials
8. Ensure Sustainability and Impact
- Align with UN SDGs – education, empowerment, dark sky protection
- Include local youth and women, track your impact
9. Connect with the Global Community
- Share your journey with the OAD Astrotourism Network
- Collaborate with other initiatives, apply for OAD support
