astrotourism for a better world
People express the narratives of their lives through the stories they collect.
Meaningful tourism is a way to collect stories that are authentic and can be transformative.
An estimated 8 out of every 10 people live under light polluted skies, and have no access to the Milky Way.
By harnessing the night sky as a backdrop for tourism experiences, we can honour local cultural perspectives and ecological assets, aligning with ecotourism and experience tourism.
By building sustainability, environmental consideration, and local relevance into night sky experiences, astrotourism can target travellers seeking authenticity and meaning .
In 2022, the global ecotourism industry was valued at 172.4 billion U.S.dollars, and it’s anticipated to surge to 374.2 billion U.S. dollars by 2028.